David Rojo. Product leader Multi-discplinary designer Front-end developer Vector illustrator

I'm a jack-of-all trades designer with the heart of an artist, brain of an engineer, and the speed of a mongoose. I’m a sucker for good branding, micro interactions, and learning how things work under the hood.

I have spent the majority of my career working with start-ups and independent companies, multiple times as the founding designer. I excel at building zero-to-one products by understanding business objectives and discovering user pain points. I position companies for growth through differentiation and operation improvements, solving complex problems through research and experimentation.

Currently I lead all product and design initiatives at a med-tech startup that is changing the standard of care in dental radiology. I also moonlight in the adult beverage industry, leveraging illustration to create distinctive brands, labels, and merchandise.

• Product Leadership: I research, discover, and plan what's actually worth building, ensuring time isn't wasted on useless endeavors.
• Design Systems: A design system ensures your experience remains consistent and eliminates drift. I create rules and build libraries that can be synced and installed on any framework.
• Product Design: From wireframes to functional rapid prototypes. I design polished interfaces that remove user friction and feel great to use.
• Development: I learned the full stack so I could contribute directly to production without engineers pulling their hair out. I focus primarily on the front-end, ensuring every minute detail is accounted for.
• Identity & Branding: I establish consistent visual languages for all mediums including print, ensuring your business is recognizable and unique.
• Vector Illustration: From icons to t-shirts, design should be fun and I get it all done.